How can an Error 404 page be adorable you say? With animals of course!

Everyone, at some point, has encountered or will encounter an Error 404 page while surfing the web. From a UX/UI perspective…how can this page be leveraged positively? By not wasting the opportunity – DESIGN IT!

Below are a few screenshots of Error 404 pages I’ve encountered on Amazon…because I do spend a lot of time shopping on Amazon (don’t judge).

To view more adorable pups….or rather, to examine more snapshots of best practies in Error 404 pages on Amazon…click HERE.